Tarun Sobhani, co-founder and CEO, Single Interface presented the case study for its shortlisted case for Pizza Hut in the 'Data Creativity Awards' category at the I-Com Global Summit 2018.
He stated, “We delivered 9.4 million dollars of incremental revenue. We contributed 2.7 million to the total number of pizzas sold and 30 per cent uptake in online orders.”
According to Sobhani, the challenge for Pizza Hut was that they had 372 stores in comparison to the competition that had over 1,200 locations and so the agency though that the battle had to be won over a ‘local battle’.
“We created location data distribution. E-commerce was integrated for each store. Every store manager has access to reviews across the eco-system so that they could respond and also send across offers etc.”
Along with the above business results, according to Sobhani, the campaign helped Pizza Hut generate 1.2 million calls and 0.5 million online orders. 93 per cent of the traffic brought in to their online pages were people who were searching for category based keywords.