Campaign India Team
Jun 15, 2015

MMGB: Peruvian paper plays truth alongside politican's lies, underlines credibility

Watch the campaign conceptualised by Circus Grey, Lima

There are campaigns, and then there are campaigns like this one.
 
Using SAP (Second Audio Programme), which has been in existence to allow TV viewers get a feed of English content in their local language, the newspaper launched an ad.
 
The plot featured is the resignation a politician. In one version, viewers can listen to his lies. The SAP version bares the truth. 
 
The newspaper ends with the message: 'El Comercio: 175 years of separating the truth from the lies'.
 
Have an inspired week ahead.
 
Credits
 
Advertising agency: Circus Grey, Lima, Peru
Chief creative officer: Juan Carlos Gomez De La Torre
Executive creative director: Emiliano González De Pietri
Copywriter: Nicolás Soto, Christian Merino 
Art director: Francisco Valenzuela, Carlos Cardenas
Agency producer: Gabriel Cano, Renzo Merket
Account director: Roxana Pando
Account executive: Claudia Bellido
Production company: Tunche Films
Music and sound design: Kazoo, Sin Anestesia
Media agency: Starcom Mediavest Group
 
Source:
Campaign India