After singing 'What's up' on stage, Mary Kom sings 'Just an illusion', talks about brands and advertising and more...
Start your work week on a melodious note with Mary Kom. The boxer enchanted the audience at Goafest with her version of 'What's Up' (below) during her session on stage.
She followed that with a version of 'Just an illusion' for select members of the press.
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Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Shares will vest over five-year period.
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As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
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While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
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