Campaign India Team
Sep 08, 2014

MMGB: KamaSutra returns to television with 'The Art of Making Love'

Watch the ad film conceptualised by Interface Communications here

KamaSutra, the condom brand from JK Ansell, has rolled out a TVC. 
The campaign titled 'The Art of Making Love' and has been conceptualised by Interface Communications. The 60-second TVC features a couple engaged in a series of intimate and sensual dance moves.
A QR code campaign is running across ATL and BTL. At each touch-point, the line 'Learn KamaSutra In 60 Seconds' will be displayed along with a QR code. Through a pattern of links, the audience will be led to the ad film.
Campaign India

Related Articles

Just Published

1 hour ago

Jasprit Bumrah unleashes the toofan with Thums Up

Watch the film conceptualised by Ogilvy here

2 hours ago

Hide & Seek finds the love that’s been hiding

Mayank Shah, senior category head, Parle Products, speaks about the insight behind the campaign, why marketers should keep clichés at bay and more...

3 hours ago

Edelman barometer sees trust in all media fall, ...

Trust in all news sources has fallen over the past decade, apart from media owned by businesses themselves, according to the latest global Trust Barometer from PR agency Edelman