KamaSutra, the condom brand from JK Ansell, has rolled out a TVC.
The campaign titled 'The Art of Making Love' and has been conceptualised by Interface Communications. The 60-second TVC features a couple engaged in a series of intimate and sensual dance moves.
A QR code campaign is running across ATL and BTL. At each touch-point, the line 'Learn KamaSutra In 60 Seconds' will be displayed along with a QR code. Through a pattern of links, the audience will be led to the ad film.
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