KamaSutra, the condom brand from JK Ansell, has rolled out a TVC.
The campaign titled 'The Art of Making Love' and has been conceptualised by Interface Communications. The 60-second TVC features a couple engaged in a series of intimate and sensual dance moves.
A QR code campaign is running across ATL and BTL. At each touch-point, the line 'Learn KamaSutra In 60 Seconds' will be displayed along with a QR code. Through a pattern of links, the audience will be led to the ad film.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
11 hours ago
Moves from BigSun Technologies
14 hours ago
Of the total advertisers in May 2021, 63% of them were new