Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
Campaign India
  • Register
  • Subscribe
  • Bulletins sign-up

Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
  • Home
  • Latest
    • Account Moves
    • New Campaigns
    • New Launches
    • People Moves
  • News
    • Agencies
    • Brands
    • Creators
    • Digital
    • Media
    • PR
    • Regional
    • Sports
    • Technology
  • In-Depth
    • Features
    • Industry Reports
    • Interviews
    • The Big Question
  • Opinion
    • Brands
    • Creative
    • Media
    • People & Culture
    • PR
    • Technology
  • The Work
  • Podcasts
    • Agency Architect
    • Big Brand Bets
    • Campaign Unscripted
  • Events

MMGB: Adobe underlines need to understand who’s clicking

Watch the ad film created by Goodby Silverstein & Partners

by Campaign India Team | 30/09/2013

  • Share article on Twitter
  • Share article on Facebook
  • Share article on LinkedIn

So it’s not the robots clicking, but a child. And the decisions made on the basis of those clicks on a ‘Buy Now’ ad online, impacts business across the chain.

Here’s to starting your short work week with a smile.

Related Articles

Adobe to buy Semrush in $1.9 billion deal to expand AI marketing tools

Adobe takes a stab at rewriting B2B playbook with agentic AI tools

Content demand in India surges, forcing marketers to rethink workflows

LATEST NEWS

Polo Elevators appoints The Great Khali for integrated brand push

Cheil X bolsters leadership across Delhi and Mumbai

A Padma Bhushan moment for Indian advertising

Wondrlab appoints Shidush Contractor to scale influencer operations

Standard Chartered expands wealth campaign with CIO-led content

In-Depth

If I were the Finance Minister… with Centrick’s Roy Menezes

Two-thirds of shoppers use AI for product discovery, but 92% still trust human reviews

If I were the Finance Minister… with J7’s Venkat Mallik

Coffee’s shift from drink to cultural signal

If I were the Finance Minister… with MVS Murthy

JOIN, SHARE, LIKE, FOLLOW US ON:

  • Share to LinkedIn
  • Instagram
  • Twitter
  • Facebook
  • Youtube

Help and information

  • About us
  • Contact us
  • Advertise with us
  • Subscribe
  • Editorial Complaints

International

  • Campaign Asia
  • Campaign Germany
  • Campaign Indonesia
  • Campaign Japan 日本
  • Campaign China 中国
  • Campaign Canada
  • Campaign US
  • Campaign UK
  • Campaign Middle East
  • Campaign Turkey
© Haymarket Media Group Ltd.
  • Terms & Conditions
  • Cookie Notice
  • Privacy Notice
  • Manage Settings