Watch the film conceptualised by Iris here
Lionel Messi stars in Adidas' new online campaign 'There will be haters'.
The ad promotes the Barcelona striker's new football boots. Iris created the spot, in which Messi stands motionless as a voiceover tells him that he will never score with his head or make the big leagues.
(This article first featured on campaignlive.co.uk)
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
