Adidas gets five Lionel Messis and creates 'the impossible rondo'

Adidas has rolled out one more film as part of its ongoing FIFA World Cup campaign.

 

This film features Lionel Messi and uses artificial intelligence and VFX to show five different versions of the Argentine captain (one each for the World Cup's he has appeared in - 2006,2010,2014,2018 and 2022).  

 

This follows the 'Family Reunion' film which features Messi alongside other brand ambassadors Karim Benzema, Jude Bellingham, Stormzy, Achraf Hakimi, Son Heung-Min, Pedri and Serge Gnabry.