Adidas has rolled out of a series of films called Sport 15. Throughout the year, Sport 15 will tell brand stories that motivate and inspire young athletes from around the world.
The first films feature prominent sports personalities like Virat Kohli, Lionel Messi, James Rodriguez, Luis Suarez, Gareth Bale and Derrick Rose.
Eric Liedtke, Adidas board member, said, “Sport 15 is more than a campaign. Sport 15 is a long-term investment into our brand. Adidas has a longer legacy in every sport than any of our competitors. Therefore, we know sport and athletes better than anyone else.”
The campaign will be primarily activated via broadcast during the Cricket World Cup. It will also be supported by a social media campaign.
India’s Virat Kohli features in his very own 30-second spot as well. Following his heroic ton against arch rivals Pakistan, let’s listen him talk about making his mark.
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