The former boxers Mike Tyson and Evander Holyfield bury the hatchet in a new spot by Foot Locker. BBDO New York created the ad, which begins with the basketball player Kyrie Irving saying Foot Locker’s promotional "Week Of Greatness" makes him feel that all is right with the world. Irving then lapses into a daydream where sporting wrongs are corrected: Tyson apologises to Holyfield for biting off his ear and the former NBA star Dennis Rodman books a one-way flight to North Korea. The work was created by Alex Taylor, art directed by Jason Stefanik and directed by Jim Jenkins through O Positive Films.
The article first appeared on www.campaignlive.co.uk