Shephali Bhatt
May 04, 2012

Mentos Sour Marbels comes up with a new way to show sourness

WATCH the TV commercial created by Ogilvy & Mather

Mentos Sour Marbels is out with a new TV commercial to demonstrate how sour the marbel candies are. 

The ad, created by Ogilvy & Mather, shows someone using his bare fingernails to write 'Sour' on a blackboard in order to reflect the cringing feeling that one would get if one were to eat Mentos Sour Marbels.

Commenting on the brief for this campaign, Abhijit Avasthi, national creative director, Ogilvy & Mather, said, "We have been trying to demonstrate inane fun for this brand for the last few years. This was yet another ad in the same league. It makes you cringe and that's exactly the puckering feeling you'd get after eating sour marbels. The category concentrates on youngsters to a large extent and youngsters appreciate such crazy stuff."

The creative team has been working on this campaign for over a year and a half now. This particular idea saw the light of the day in a print campaign which showed the last frame of this particular commercial.

Credits:

Client: Perfetti Van Melle
Agency: Ogilvy & Mather
National creative director: Abhijit Avasthi, Rajiv Rao
Creative director: Sameer Sojwal, Amitabh Agnihotri
Creative: Sameer Sojwal
Director: Porus Khareghat  

Source:
Campaign India

Related Articles

Just Published

1 day ago

FCB Group India launches 'FCB Now', a tech-first ...

It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.

2 days ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

2 days ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

2 days ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.