Maruti Suzuki has rolled out another ad film featuring Bollywood actor Ranveer Singh for the hybrid Maruti Ciaz. The campaign has been conceptualised by Hakuhodo Percept.
The ad film, narrated by Singh, is a sequence of shots of the actor getting ready for the day and that of the car. He questions whether the audience is ready for the new world of the smart hybrid. He refers to 'a revolution in technology' and him being ready for it. As he drives off in the Ciaz, the narrative informs of the arrival of the smart hybrid diesel car. The film ends with a voice over and super: ‘Make way for the future’.
The brand had also rolled out a film to support the launch of S-Cross in August.