Mahindra has rolled out the first film as part of a digital campaign for the launch of Mahindra’s 'New Age' XUV500. The film has been conceptualised by Hungama Digital Services.
‘The adventures of Rocky with the new age XUV500’ features a long drive with the narrator-protagonist at the wheel. He reveals that ever since he has known him, Rocky loves long drives and fresh air in his hair. As the window is rolled down to let some air in for Rocky, the sight inside the car scares a biker who has stopped nearby. Further along the road, more people get startled looking at whoever is riding alongside the protagonist. The narration explains how Rocky manages to create a ruckus when out on such drives and the solution to it being the electric sunroof of the car, as it lets Rocky enjoy the fresh air without alarming people. The camera pulls out to show that Rocky in fact is a cheetah, now propped up on his hind limbs and looking out the car’s sunroof. The voice over elaborates on the car’s features including cheetah-inspired styling and a new electric sunroof, followed by the message: ‘Go ahead. Bring home a cheetah’. The film ends with the brand's sign off and a message saying the story will be continued.
Creative agency: Hungama Digital Service
Chief creative officer: Carlton D'Silva
Associate creative director: Manesh Swamy
Business head: Shantanu Mulay
Head of servicing: Poonam Chokshi
Client servicing: Shaheen Shaikh
Copy and social media: Rama Thoopal, Dipshika Ravi and Sajid Sayed
Director: Priyanka Ghose
Production house: Equinox Films Mumbai
Producer: Manoj Shroff