Campaign India Team
May 29, 2015

Mahindra urges consumers to bring home a 'cheetah'

Watch the film conceptualised by Hungama Digital Services here

Mahindra has rolled out the first film as part of a digital campaign for the launch of Mahindra’s 'New Age' XUV500. The film has been conceptualised by Hungama Digital Services.
 
‘The adventures of Rocky with the new age XUV500’ features a long drive with the narrator-protagonist at the wheel. He reveals that ever since he has known him, Rocky loves long drives and fresh air in his hair. As the window is rolled down to let some air in for Rocky, the sight inside the car scares a biker who has stopped nearby. Further along the road, more people get startled looking at whoever is riding alongside the protagonist.  The narration explains how Rocky manages to create a ruckus when out on such drives and the solution to it being the electric sunroof of the car, as it lets Rocky enjoy the fresh air without alarming people. The camera pulls out to show that Rocky in fact is a cheetah, now propped up on his hind limbs and looking out the car’s sunroof. The voice over elaborates on the car’s features including cheetah-inspired styling and a new electric sunroof, followed by the message: ‘Go ahead. Bring home a cheetah’. The film ends with the brand's sign off and a message saying the story will be continued.
 
Credits
 
Client: Mahindra
Creative agency: Hungama Digital Service
Chief creative officer: Carlton D'Silva
Associate creative director: Manesh Swamy
Business head: Shantanu Mulay
Head of servicing: Poonam Chokshi
Client servicing: Shaheen Shaikh
Copy and social media: Rama Thoopal, Dipshika Ravi and Sajid Sayed
Director: Priyanka Ghose
Production house: Equinox Films Mumbai
Producer: Manoj Shroff
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Diageo extends its partnership with The Glitch
Premium
8 hours ago

Diageo extends its partnership with The Glitch

The agency has been working on digital previously

Premium
Tata Trusts urges citizens to segregate waste at its source, with #TwoBinsLifeWins
Premium
9 hours ago

Tata Trusts urges citizens to segregate waste at ...

Watch the film conceptualised by FCB Ulka here

Premium
GroupM launches INCA in India
Premium
13 hours ago

GroupM launches INCA in India

Follows launch across South East Asia last year

Premium
Dabur Red goes back to the basics - shows benefits of strong teeth
Premium
13 hours ago

Dabur Red goes back to the basics - shows benefits ...

Watch the film conceptualised by Thinkstr here