Campaign India Team
Feb 20, 2015

Linc Pens’ animated world celebrates the union of pen and pencil

Watch the film conceptualised by Pressman Advertising and the Linc Pens team here

Linc Pens has created and rolled out an animated TVC for AutoLinc Twinn. The film looks to showcase the uniqueness of the product that has both, a pen and a pencil.
 
The campaign is based in the fictional town of Pen-nagar, where the king-pen rules with an iron fist. Bored of the autocracy, the prince of Pen-nagar goes to the land of Pencil land to explore. During his time there, he falls in love with the princess there. The product of their love is the AutoLinc Twinn.
 
The film ends with the AutoLinc Twin showcasing its multiple abilities on screen.
 
Deepak Jalan, MD, Linc Pens said, “Linc Twinn is a revolutionary product mainly targeted at students but useful for all. Cricket World Cup cuts across all age groups and income levels; hence we thought it’s the best platform to launch a new TVC campaign.”
 
Harshvardhen Daga, brand manager, Linc Pens said, “We have combined both the utilities in one instrument. The best part about the product is the pricing which is just Rs.10 and hence affordable for the masses. For the same reason, the ad also has a very mass appeal with context to kingdoms, marriage, mythology and the folklore. You will notice that in all the three ads we have kept a synergy in the form of Baul music. The ektara used throughout makes these TVCs stand apart along with the colourful animations. This entire journey of two months has been very exciting and our agency partners have been able to execute exactly what we required. I am sure the audience is going to love the TVCs.”
 
Raj Banerjee, executive creative director, Pressman,added, “We are really proud to be associated with an animation film of this stature. In the animation film TVC genre, this film is definitely comparable to the Ninja films like Kid Krrish and Pakram Pakrai. Animation is increasingly becoming important as a tool for the advertising world and I can only see it increasing leaps and bounds in the near future for more engaging communication for the target group. Word-of-mouth feedback from various SECs, age groups, varied demography and psychographics seem to have talking only good things about Linc Twinn. After the audience gets to view this ad during the World Cup, I am confident that Linc Twinn is going to be edged in a much stronger manner in people’s mindset.”
 
 
Credits:
 
Client: Linc Pens
Creative agency: Linc Pens, Pressman Advertising
Chief creative officer: Harshvardhen Daga Linc Pens
Asst creative officer: Mridul Sony
Executive creative directors: Raj Banerjee, Debajoyti Ghosh, Samrat Mukherjee
Copywriters: Arnab, Debajyoti Ghosh
Account management: Pressman Advertising
Director: Debajyoti Ghosh
Animation director: Samrat Mukherjee 
Production house: Post Production
Executive producer: Harshvardhen Daga
Music director: Dolmacb
 
Source:
Campaign India

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