Kotak Mahindra Bank has rolled out a campaign featuring actors Ranveer Singh and Keerthy Suresh to spread awareness about their ActivMoney offerings.
Conceptualised by Cartwheel Creative Consultancy, the film features Singh and Suresh having a debate on a financial decision. While Suresh opts for choosing a savings account, Singh wants to open a fixed deposit. The film ends with ActivMoney putting an end to their disagreements as they won't have to pay any penalty charges and can save up for emergencies.
Rohit Bhasin, president, retail liabilities product and chief marketing officer, Kotak Mahindra Bank, said, “Kotak’s ActivMoney meets the needs of every customer who wants to earn higher returns on their investments while retaining the freedom to access money as and when required. With the help of ActivMoney, customers can earn better interest on their savings. Our advertising campaign starring Ranveer and Keerthy conveys our message and emphasises how Kotak is offering products that meet needs of every household.”
Elizabeth Venkataraman, joint president – head of marketing, partnerships and loyalty, Kotak Mahindra Bank, said, “Our ActivMoney campaign is a multimedia campaign led by TV and a high decibel presence across digital, print, outdoor and social media, covering our key markets pan-India. It’s a riveting action film, featuring the fresh pairing of superstars Ranveer Singh & Keerthy Suresh. The film also showcases the collaboration between a leading Indian ad filmmaker, Rajesh Saathi, a renowned international action director Florian Hotz, top set designer Rupin Suchak, and ace cinematographer, Manikandan. The film has a soundtrack reminiscent of 70s Bollywood, featuring ‘trumpet king’ Kishore Sodha. The film creatively represents a modern Indian couple who discuss all important decisions at home including that of finances. Over-the-top, high voltage action scenes inject excitement into what is otherwise seen as a mundane banking decision.”