Zomato has announced the appointment of actor Ranveer Singh as its brand ambassador.
To highlight this association, the brand has rolled out a campaign featuring Singh and cricketer Chris Gayle, 'ab Indiaaa-India ka time hai' (now it's time for Indiaaa-India), which continues from its previous campaign, “Zomaito vs Zomahto” which debates on the brand’s correct pronunciation.
The film showcases a deserted street as everyone is running back home to watch the World Cup match. Singh is seen hosting a watch party at his home for cricket fans, along with the Gayle. A Zomato delivery man is shown delivering food for the watch party. However, Singh and Gayle get into a debate while collecting the Zomato order over its brand name. When the duo can’t decide whether it’s “Zomaito” or “Zomahto”, the Zomato delivery partner difuses the argument telling the duo that its time to cheer for India instead of bothering about the right pronunciation.
In the film, a deserted street unfolds as everyone rushes home to catch the World Cup match. Singh and Gayle are shown hosting a live cricket watch party at Singh's house, complete with a Zomato food delivery. However, things take a comical turn when Singh and Gayle engage in a friendly debate while receiving the Zomato order, disagreeing on whether it's pronounced 'Zomaito' or 'Zomahto.' Just when the debate seems endless, the Zomato delivery partner steps in, reminding the duo that it's time to unite and cheer for India, not dwell on pronunciation debates.
Sahibjeet Singh Sawhney, marketing head, Zomato, said, "Our World Cup campaign is born out of our love and respect for Team India. And who better than Ranveer Singh to capture the infectious excitement, energy and passion of cricket fans across the country. There is a natural synergy between Ranveer and Zomato, which we have captured in our campaign as well. The Cricket World Cup is an exciting time for Zomato and while India breaks records on the field, we too are ready to serve the country. As the ad film says, it is time for India-India over Zomato-Zomato.”