Meesho has rolled out a campaign #SahiQualitySahiPrice (the right quality, at the right price), featuring actor Ranveer Singh and Deepika Padukone to showcase how the brand is able to deliver good quality at economical prices while encouraging customers to experience the genuine value.
Conceptualised by Moonshot, the films showcase the ‘product’ as the hero with the characters expressing their wonder and curiosity at their price and quality.
The first film showcases Singh following a man down the street like a detective to know where he got the jacket from. Singh describes the quality of the jacket to his investigation team. The film ends with Singh finally catching the man wearing the jacket and asks him about the price. Singh is shocked to know that the high-quality jacket is actually economical.
The second film features Padukone at a police station, telling the officer that her husband is lost since last night. Padukone goes on to describe the shirt her husband was wearing. Listening to her description of the shirt the police officer asks her if the shirt costs INR 5,000 to which Padukone replies that it is just INR 500. The film ends with the police officer and another commissioner realising that Meesho has offers which is why Padukone's husband's shirt was economical.
Megha Agarwal, chief growth officer, Meesho, said, “Our campaign stands as a testament to the brand's profound understanding of consumer perception. In the pursuit of value and quality, consumers often pay a higher price. By challenging these ingrained notions, our platform redefines affordability without compromising on quality and upholds the desired standard of excellence. By engaging with renown celebrities and strategically leveraging humour, we want to create a lasting impression in the minds of our users.”
Creative team: Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi
Talent partners: Collective Artists
Production house: Nirvana Films
Director: Kishore Iyer
Social media partner: Wubba Lubba Dub Dub