Campaign India Team
Apr 24, 2015

Kingfisher remixes 'Oo la lala le o’ chant this IPL carnival

Watch the ad films conceptualised by J. Walter Thompson here

Kingfisher has brought back its signature 'Oo la lala le o' jingle with two TVCs for the ongoing IPL season.
The films feature cricketers from different IPL teams hanging out together.
One of them films opens with Chennai Super Kings captain Mahendra Singh Dhoni  asking, 'Are you ready for the good times?', while the other begins with Royal Challengers' Virat Kohli asking the same question.
The films then move to players from seven IPL teams Kingfisher is associated with (other than Kolkata Knight Riders) humming and dancing to the 'Oo la lala le o' number as the brand looks to take the focus away from these players being opponents. A voice over surmises, 'Divided by teams. United by Kingfisher.'

Gurpreet Singh, assistant vice president – marketing, United Breweries, said, "True to the tagline ‘Divided by teams, United by Kingfisher’, the newly launched television commercial for this season’s T20 extravaganza captures the spirit of camaraderie and sportsmanship that binds various teams together. Reflecting the upbeat mood of the cricketers before and after nerve-wracking matches, the TVC is a representation of the brand’s philosophy 'Good Times'. We aim to spread the cricket cheer to every home and get the crowd humming to ‘Oo La La La Le O’ with their favourite cricketers!”
Agency: J. Walter Thompson, Bengaluru
Creative director: Aritra Bhattacharya
Film directed by: Senthil Kumar, Ashvin Naidu
Production house: Avakkai Films
DOP: Gopi Amarnath, Bijitesh De


Campaign India

Related Articles

Just Published

1 day ago

M.AD School of Ideas plays its card with the launch ...

The cards were conceptualised by Miami Ad School and Innocean Berlin

1 day ago

Anish Varghese moves to Liqvd Asia as CCO

Last full-time stint was with Isobar

1 day ago

This is almost the best time to put out our brand ...

The head of global brand, explains the strategy behind the much-talked-about recent three-film campaign, why Oyo is advertising even when Covid-19 cases are rising, and more…

1 day ago

OMD MudraMax launches AI-backed media buying tool

Bingo aims to help marketers achieve brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention