Campaign India Team
Sep 12, 2018

ISL calls out for fan support ahead of next wave of Indian football

Watch the film conceptualised by Lowe Lintas

The launch campaign for the fifth season of the Indian Super League has been rolled out. 
The campaign consists of a film conceptualised by Lowe Lintas. Titled, '#FanBannaPadega', the film featuring Ranbir Kapoor, John Abraham, Sunil Chhetri, Nita Ambani, Virat Kohli, Abhishek Bachchan and MS Dhoni among others calls out to football fans of European teams and urges them to support clubs within India. 
 A spokesperson from Star India, said, “The Hero ISL stands for the realisation of a dream, the dream for millions of Indians to experience and understand the essence of Indian football. Season five of the Hero Indian Super League is all set to usher in a new, refreshed wave of enthusiasm in India’s emerging appetite for football. It is this essence that fuelled the introduction of the #FanBannaPadega campaign for season five of the Hero Indian Super League, bringing football fans in the country together to support their heroes, their team, and their nation.:
The ISL is scheduled to kick off on 29 September. 
Client: Star India
Agency: Lowe Lintas
Director: Vijay Prabhakaran
Production house: RPS Films
Campaign India

Related Articles

Just Published

1 day ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

1 day ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

1 day ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

1 day ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come