Campaign India Team
Sep 12, 2018

ISL calls out for fan support ahead of next wave of Indian football

Watch the film conceptualised by Lowe Lintas

The launch campaign for the fifth season of the Indian Super League has been rolled out. 
 
The campaign consists of a film conceptualised by Lowe Lintas. Titled, '#FanBannaPadega', the film featuring Ranbir Kapoor, John Abraham, Sunil Chhetri, Nita Ambani, Virat Kohli, Abhishek Bachchan and MS Dhoni among others calls out to football fans of European teams and urges them to support clubs within India. 
 
 A spokesperson from Star India, said, “The Hero ISL stands for the realisation of a dream, the dream for millions of Indians to experience and understand the essence of Indian football. Season five of the Hero Indian Super League is all set to usher in a new, refreshed wave of enthusiasm in India’s emerging appetite for football. It is this essence that fuelled the introduction of the #FanBannaPadega campaign for season five of the Hero Indian Super League, bringing football fans in the country together to support their heroes, their team, and their nation.:
 
The ISL is scheduled to kick off on 29 September. 
 
CREDITS:
 
Client: Star India
Agency: Lowe Lintas
Director: Vijay Prabhakaran
Production house: RPS Films
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The Ad Club re-elects Vikram Sakhuja as its president
Premium
3 hours ago

The Ad Club re-elects Vikram Sakhuja as its president

The core committee remains unchanged

Premium
MRUC re-elects Ashish Bhasin and Pratap Pawar
Premium
3 hours ago

MRUC re-elects Ashish Bhasin and Pratap Pawar

Ashish Bhasin and Pratap Pawar re-elected as chairman and vice chairman of MRUC respectively

Premium
IAA to launch collector’s edition on the Power of Print
Premium
1 day ago

IAA to launch collector’s edition on the Power of Print

The event will be held in Mumbai on Wednesday

Premium
People add colour to homes in latest Asian Paints film
Premium
1 day ago

People add colour to homes in latest Asian Paints film

Watch the campaign conceptualised by Ogilvy Mumbai here