The launch campaign for the fifth season of the Indian Super League has been rolled out.
The campaign consists of a film conceptualised by Lowe Lintas. Titled, '#FanBannaPadega', the film featuring Ranbir Kapoor, John Abraham, Sunil Chhetri, Nita Ambani, Virat Kohli, Abhishek Bachchan and MS Dhoni among others calls out to football fans of European teams and urges them to support clubs within India.
A spokesperson from Star India, said, “The Hero ISL stands for the realisation of a dream, the dream for millions of Indians to experience and understand the essence of Indian football. Season five of the Hero Indian Super League is all set to usher in a new, refreshed wave of enthusiasm in India’s emerging appetite for football. It is this essence that fuelled the introduction of the #FanBannaPadega campaign for season five of the Hero Indian Super League, bringing football fans in the country together to support their heroes, their team, and their nation.:
The ISL is scheduled to kick off on 29 September.
Client: Star India
Agency: Lowe Lintas
Director: Vijay Prabhakaran
Production house: RPS Films