The promotional campaign for the second season of the Indian Super League (ISL) has begun with a film conceptualised by Ogilvy & Mather.
Set to a mix of the 'Let's football' anthem from last season, it opens with two boys, one of whom has a football in hand, staring into a ground where a game of cricket is being played. It starts raining, causing the match to be called off. This brings a smile to the boys' faces. One of them places the ball on the ground and kicks it, hitting one of the cricketers on the head. The cricketer challenges the boy to take it from him. Even before he can finish the gesture, someone rushes in with a sliding tackle and takes the ball. The cricketers join in and the game spills over to the streets where more people join in. The film ends with the boy who was holding the football in the beginning saying, 'Kaun kambakht football nahi khelta' (Which idiot doesn't play football).
The second season of the ISL kicks off on 3 October 2015.
(Amended at 15:39 hours on 25 August to credit Ogilvy & Mather, instead of Soho Square, basis a clarification from an Ogilvy & Mather India spokesperson)
