Star Sports, the broadcaster of the Indian Super League, has launched the campaign for this season's Hero Indian Super League.
The film titled 'Yeh India Ka Football Hai' (this is India's football) aims to articulate the key rivalries in the league.
A Star Sports spokesperson said, “Every Indian football fan looks forward to the power-packed live action of Hero ISL. We are thrilled to bring the football fans together to celebrate ‘India ka Football’ with another edition of the Hero ISL which will lay emphasis on an enhanced viewing experience, improved storytelling, product innovations, and stronger fan engagement.”
The tournament kicks off on 21 November.
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