The Work
Campaign India Team
Nov 15, 2021

Star Sports celebrates unique rivalries

Watch the film conceptualised by the in-house team at Star Sports here

Star Sports, the broadcaster of the Indian Super League, has launched the campaign for this season's Hero Indian Super League.
 
The film titled 'Yeh India Ka Football Hai' (this is India's football) aims to articulate the key rivalries in the league.
 
A Star Sports spokesperson said, “Every Indian football fan looks forward to the power-packed live action of Hero ISL. We are thrilled to bring the football fans together to celebrate ‘India ka Football’ with another edition of the Hero ISL which will lay emphasis on an enhanced viewing experience, improved storytelling, product innovations, and stronger fan engagement.”
 
The tournament kicks off on 21 November. 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

From cookies to clicks: ITC Foods’ multi-speed marketing play

2 From cookies to clicks: ITC Foods’ multi-speed marketing play

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

4 Nostalgia sells, but only when it’s designed to remember

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

RCB’s brand value to cross $140 million: Qoruz

6 RCB’s brand value to cross $140 million: Qoruz

Mark Read to step down as WPP CEO after seven years

7 Mark Read to step down as WPP CEO after seven years

Cannes Contenders: Havas trains its sights on Lions

8 Cannes Contenders: Havas trains its sights on Lions

Brands unveil purposeful campaigns promoting green initiatives

9 Brands unveil purposeful campaigns promoting green initiatives

Are awards Fundamental?

10 Are awards Fundamental?

Related Articles

Star Sports shows how fans back team India irrespective of victory or defeat for Asia Cup promo
The Work
Aug 09, 2023
Campaign India Team

Star Sports shows how fans back team India ...

Star Sports shows how the IPL unites fans with Pandya, Rahul and Sharma
The Work
Mar 09, 2023
Campaign India Team

Star Sports shows how the IPL unites fans with ...

Star Sports says 'Duniya Goal Hai'; 'Let's Football' chant returns ahead of ISL's third season
The Work
Sep 06, 2016
Campaign India Team

Star Sports says 'Duniya Goal Hai'; 'Let's ...

ISL nudges cricket ahead of season 2; 'Let's Football' chant returns
Advertising
Aug 25, 2015
Campaign India Team

ISL nudges cricket ahead of season 2; 'Let's ...

Just Published

AI won't kill advertising, it won't save it either: Apple's top marketing exec at Cannes
Advertising
6 hours ago
Nikita Mishra

AI won't kill advertising, it won't save it either: ...

“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.

WhatsApp officially introduces ads in updates tab
Media
6 hours ago
Matthew Keegan

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.

MediaDonuts gets rebranded as Aleph across APAC
Advertising
11 hours ago
Campaign India Team

MediaDonuts gets rebranded as Aleph across APAC

Consolidates its APAC operations under a single brand; expands its digital solutions business into nine emerging markets.

Pride is over — now it’s culture or bust
Advertising
13 hours ago
Vinita Bhatia

Pride is over — now it’s culture or bust

2025 is about ditching rainbow-washed campaigns and making inclusion a deep, year-round business strategy.