'Irresistible' Pepsi ends a hunger strike

Watch the ad film conceptualised by J. Walter Thompson here

Oct 12, 2015 10:02:00 AM | Video | Campaign India Team

Pepsi has rolled out a TVC underlining irresistible taste. The film is part of a campaign conceptualised by J. Walter Thompson.

A group of students play protagonists. Protesting their college administration's set of rules, they are on hunger strike, watched keenly by the media. When a media person asks a protester about their next step since the college administration has turned down their demands, the young man decries that their decision shows how much they care about students. As he says this, another student notices a bottle of Pepsi. Even as his comrade says that the bhook hartal (hunger strike) of four days, will continue, the young man who spotted the bottle gulps it loudly in the background. The lady from the media asking the question notices this. All the protesters look towards the man drinking the Pepsi for an answer. The boy nonchalantly replies 'Pepsi thi yaar, pi gaya' (It was Pepsi, I drank it.).

The film was released on Pepsi's YouTube channel on 9 October 2015.

Credits

Client: PepsiCo India

Agency: J. Walter Thompson

Executive business director: Babita Baruah

NCD: Senthil Kumar

NPD: Mythili Chandrasekar

VP client servicing: Jaibeer Ahmed

Creative head (copy): Udayan Chakravarty

Creative head (art): Nitesh Shah

Strategic planning director: Arnab Datta Chaudhuri

Head of production: Anupama Ahluwalia

Client servicing director: Rahman Kazmi

Account management: Anuj Sharma

Production house: Curious Films

(Updated at 13:15 hours on 16 October, to reflect that Senthil Kumar's designation is NCD, basis clarification from J. Walter Thompson India. He was named CCO earlier, based on a credit list sent by PepsiCo's PR agency.)