Campaign India Team
Oct 12, 2015

'Irresistible' Pepsi ends a hunger strike

Watch the ad film conceptualised by J. Walter Thompson here

Pepsi has rolled out a TVC  underlining irresistible taste. The film is part of a campaign conceptualised by J. Walter Thompson.
 
A group of students play protagonists. Protesting their college administration's set of rules, they are on hunger strike, watched keenly by the media. When a media person asks a protester about their next step since the college administration has turned down their demands, the young man decries that their decision shows how much they care about students. As he says this, another student notices a bottle of Pepsi. Even as his comrade says that the bhook hartal (hunger strike) of four days, will continue, the young man who spotted the bottle gulps it loudly in the background. The lady from the media asking the question notices this. All the protesters look towards the man drinking the Pepsi for an answer. The boy nonchalantly replies 'Pepsi thi yaar, pi gaya' (It was Pepsi, I drank it.). 
 
The film was released on Pepsi's YouTube channel on 9 October 2015.
 
Credits
 
Client: PepsiCo India
Agency: J. Walter Thompson
Executive business director: Babita Baruah
NCD: Senthil Kumar
NPD: Mythili Chandrasekar
VP client servicing: Jaibeer Ahmed
Creative head (copy): Udayan Chakravarty
Creative head (art): Nitesh Shah
Strategic planning director: Arnab Datta Chaudhuri
Head of production: Anupama Ahluwalia
Client servicing director: Rahman Kazmi
Account management: Anuj Sharma
Production house: Curious Films

(Updated at 13:15 hours on 16 October, to reflect that Senthil Kumar's designation is NCD, basis clarification from J. Walter Thompson India. He was named CCO earlier, based on a credit list sent by PepsiCo's PR agency.) 

Source:
Campaign India

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