Continuing with their ‘Old idea, new idea’ thought, Idea has released its latest TVC for its range of 3G smartphones.
This TVC created by Lowe Lintas shows a highly influential goon attack a common man. All the witnesses to the incident do not have the guts to speak against the goon, other than one man who records the incident and shows it to Abhishek Bachchan. Bachchan then uses his Idea 3G smartphone to upload it on YouTube. Lakhs of people start viewing the video and sharing it among friends which in turn starts a protests against the goon which finally leads to justice for the victim.
Commenting on the TVC, Arun Iyer, national creative director, Lowe Lintas, said, “We carried forward the thought from the previous TVC, that is new ways of fixing old things. We wanted to tell people not to be fearful of reporting incorrect things and make sure it’s actually a democracy at its best.”
This TVC will be on-air for two months and will be supported with a digital campaign among others shortly.
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