Hyundai Motor India has launched its first corporate campaign in the Indian market. Through this campaign titled 'Life is Brilliant', the Korea-based automobile manufacturer is looking to establish an emotional connect with the Indian consumer.
The film opens with a child waking up in the middle of the night to ask his dad when his mom would return. As the two-minute film goes on, the child repeatedly asks the same question to his father, only to get a different response each time. Then, the duo are shown by the river. The father is at a stall buying something, while the son makes a paper boat. On the boat is a flag which carries a message for his mother which reads, 'Come soon Mumma'. As the son drops it into the river, the father sees this. He looks towards his Hyundai Xcent. Next, he's shown driving by the countryside while the boy is sleeping on the backseat. When the boy wakes up in the morning, he's pleasantly surprised to see his mother in front of him. He asks his mom how she got home, to which she replies, 'On the boat you'd sent for her'. The film ends with the super 'Life is brilliant'.
BS Seo, MD and CEO, HMIL, said, “Hyundai’s endeavour of keeping customer first is reinforced with this corporate campaign that has India and its masses at its core. Our goal is not just to be the company that sells cars, but to be the ‘most loved brand’ - one that offers values and experiences that go far beyond our customer’s needs and expectations.”
Client: Hyundai Motor India
Agency: Innocean Worldwide