Parle has rolled out an advertising campaign for its moulded chocolate chip biscuit brand Hide & Seek. The campaign has been created by Everest Brand Solutions.
The TVC opens with a man and woman on a plane getting ready to skydive. The woman is shown to be a little nervous.Her fellow skydiver looks to calm her by offering her a Hide and Seek biscuit. Her worries are forgotten once she tastesthe biscuit. The man offers her another, but jumps off the plan for his skydive before she can take it. The lady follows and attempts to take the pack from him as he continues to tease her. They meet mid-air and she gets hold of the pack. The film ends with the lady asking the man if he wants to jump again when the hit the ground together. A voice over and super sign off saying, ‘Parle Hide & Seek: Made with the world’s finest chocolates’
On the campaign, Samir Chonkar, executive creative director, Everest Brand Solutions, said, “The Hide and Seek brand is associated with young people, light romance and good moments. This campaign started four-five years ago with Hrithik Roshan’s dance film which showed a girl being shy. This is on similar lines, with the girl being shown scared to jump and the young man luring her to jump followed by the light romance moments.”
Besides TV, the campaign will have press and outdoor legs. The film went on air in mid-July.