Nikita Mishra
Jun 17, 2025

AI won't kill advertising, it won't save it either: Apple's top marketing exec at Cannes

“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.

Photo: Tor Myhren, Apple’s VP of marketing and communications, opened Cannes Lions 2025 in a packed Lumière Theatre, championing human creativity

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