Foodpanda has announced the appointment of Anshul Khandelwal as its head of marketing. Khandelwal moves from Little Black Book, where he was head, marketing and growth.
Pranay Jivrajka, CEO, Foodpanda India, said, “While building a robust product and delivery network lies at the centre of our business; it is equally essential to connect with all our stakeholders- restaurants, riders and end consumers through strategically streamlined brand initiatives. With Anshul coming on board, we intend to leverage his varied experience in offline and online mediums to scale Foodpanda’s marketing efforts nationally.”
Khandelwal said, “It is an exciting time to be a part of the journey that Foodpanda has embarked on. Food as a category gives us several avenues to experiment with. While our focus will be to connect directly with our end consumers, efforts will also be aligned to effectively create mutually beneficial touchpoints for all the other stakeholders involved.
In a career spanning 12 years along with being a start-up advisor and mentor, he has also worked with Upgrad.com, Bluestone.com and 3M India.