Flying machine has rolled out an ad film featuring Bollywood actor Arjun Kapoor. The film has been conceptualised by Lowe Lintas and Partners.
The film is set in a hotel room. Kapoor looks for his pair of jeans and realises it's been given for laundry. A female attendant answers his call and livens up. Another, watching this, realises the denims are Kapoor's and wants to deliver it herself. Thus sets off a sequence with one young woman after another vying to deliver the denim. When Kapoor opens the door, he is greeted by three star-struck attendants. He goes on to collect the jeans with an albeit confused smile on his face and closes the door. The film ends with a super that reads, “Arjun Kapoor for Flying Machine”.
Rajesh Ramaswamy, ECD, Lowe Lintas, said, “The idea was to use Arjun interestingly. In a manner that also suits his image. Looking at Arjun what makes him even cooler is that he's completely unaware of his appeal. We thought using that side of his personality could be interesting.”
Alok Dubey, CEO, Arvind Brands, said, “In just a year Arjun Kapoor has become a ‘blue ocean’ actor. In light of so much competition he has established himself with brains, body and attitude. He connects brilliantly with Flying Machine which embodies itself in craftsmanship without trying too hard.”
Client: Flying Machine
Creative agency : Lowe Lintas and Partners
Creative team: Arun Iyer, Rajesh Ramaswamy, Kishore Mohandas, Nischal Thapa, Rexena Devraj, Smitha Alva
Production house: Nomad Films
Director (film): Tejal Patni