Campaign India Team
Oct 15, 2019

Flying Machine calls it splits with Justone Du Plessis

Watch the film conceptualised by Dentsu India here

For its latest brand film to promote its F-Lite denims, lifestyle brand, Flying Machine has collaborated with South African freestyle champion Justone Du Plessis. This is the first of five films that the brand has done this season.
For the brand film, Du Plessis reportedly did a record 250 splits on the day of the shoot in a pair of F-Lite denims.
Alok Dubey, CEO - lifestyle brands division, Arvind Lifestyle Brands said, “Our customers will not only enjoy this film but see for themselves how the F-Lite denim is designed to suit their lifestyle of non-stop fun and action – the proof is here.”
Malvika Mehra, CCO, Dentsu India said, “What do you do when you get a brief for a fantastic product? You keep it simple and do a fantastic product window. One that lasts a full 30 seconds. With Justone, our freestyle champion, we didn’t need to say much, the proof was in the pudding.”
The TVC is already live on social media and will be airing on TV and cinema theatres soon.
Creative Agency - Dentsu Network Advertising 
Chief Creative Officer - Malvika Mehra
Executive Vice President - Samrat Chengapa
Sr. Creative Director, Art - Mark Flory
Creative Director, Art - Vimalkirti Deshmukh
Creative Director - Copy - Madhumita Chaudhury
Films Producer - Shernaza Rasul 
Account Director - Manoj Rajpurohit
Account Supervisor - Divya R 
Account Executive - Sahil Pradeep
Production House - Mindblowing Productions, SA
Director - Shamiel Soni
Producer - Javed Aboobekar
VFX Supervisor - Nemal Gelbert
Campaign India

Related Articles

Just Published

2 days ago

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

2 days ago

Colgate takes on the not-so-sweet problem of ...

Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.

2 days ago

Publicis organic growth jumps 5.3% in Q1

Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.

3 days ago

Moves and wins roundup: Week of 12 April

Read all the latest news from the marcomms world including updates from L’Oreal India, Disney Star, Crosshairs Communications, Cleartrip and more, in our weekly round-up of people moves and account wins.