For its latest brand film to promote its F-Lite denims, lifestyle brand, Flying Machine has collaborated with South African freestyle champion Justone Du Plessis. This is the first of five films that the brand has done this season.
For the brand film, Du Plessis reportedly did a record 250 splits on the day of the shoot in a pair of F-Lite denims.
Alok Dubey, CEO - lifestyle brands division, Arvind Lifestyle Brands said, “Our customers will not only enjoy this film but see for themselves how the F-Lite denim is designed to suit their lifestyle of non-stop fun and action – the proof is here.”
Malvika Mehra, CCO, Dentsu India said, “What do you do when you get a brief for a fantastic product? You keep it simple and do a fantastic product window. One that lasts a full 30 seconds. With Justone, our freestyle champion, we didn’t need to say much, the proof was in the pudding.”
The TVC is already live on social media and will be airing on TV and cinema theatres soon.
Creative Agency - Dentsu Network Advertising
Chief Creative Officer - Malvika Mehra
Executive Vice President - Samrat Chengapa
Sr. Creative Director, Art - Mark Flory
Creative Director, Art - Vimalkirti Deshmukh
Creative Director - Copy - Madhumita Chaudhury
Films Producer - Shernaza Rasul
Account Director - Manoj Rajpurohit
Account Supervisor - Divya R
Account Executive - Sahil Pradeep
Production House - Mindblowing Productions, SA
Director - Shamiel Soni
Producer - Javed Aboobekar
VFX Supervisor - Nemal Gelbert