Campaign India Team
Oct 15, 2019

Flying Machine calls it splits with Justone Du Plessis

Watch the film conceptualised by Dentsu India here

For its latest brand film to promote its F-Lite denims, lifestyle brand, Flying Machine has collaborated with South African freestyle champion Justone Du Plessis. This is the first of five films that the brand has done this season.
 
For the brand film, Du Plessis reportedly did a record 250 splits on the day of the shoot in a pair of F-Lite denims.
 
Alok Dubey, CEO - lifestyle brands division, Arvind Lifestyle Brands said, “Our customers will not only enjoy this film but see for themselves how the F-Lite denim is designed to suit their lifestyle of non-stop fun and action – the proof is here.”
 
Malvika Mehra, CCO, Dentsu India said, “What do you do when you get a brief for a fantastic product? You keep it simple and do a fantastic product window. One that lasts a full 30 seconds. With Justone, our freestyle champion, we didn’t need to say much, the proof was in the pudding.”
 
The TVC is already live on social media and will be airing on TV and cinema theatres soon.
 
Credits:
 
Creative Agency - Dentsu Network Advertising 
 
Chief Creative Officer - Malvika Mehra
 
Executive Vice President - Samrat Chengapa
 
Sr. Creative Director, Art - Mark Flory
 
Creative Director, Art - Vimalkirti Deshmukh
 
Creative Director - Copy - Madhumita Chaudhury
 
Films Producer - Shernaza Rasul 
 
Account Director - Manoj Rajpurohit
 
Account Supervisor - Divya R 
 
Account Executive - Sahil Pradeep
 
 
Production House - Mindblowing Productions, SA
 
Director - Shamiel Soni
 
Producer - Javed Aboobekar
 
VFX Supervisor - Nemal Gelbert
Source:
Campaign India