Campaign India Team
Oct 30, 2018

Dentsu India bags the mandate for Flying Machine and True Blue

The account was won following a multi-agency pitch.

Dentsu India bags the mandate for Flying Machine and True Blue
Arvind Lifestyle Brands, a leading lifestyle company has roped in Dentsu India as the strategic and creative partner for its brands, Flying Machine and True Blue. The account was won following a multi-agency pitch.
 
Alok Dubey, CEO, Lifestyle Brands Division - Arvind Lifestyle Brands said, “We’re delighted to partner with Dentsu India and look forward to some stellar work in the future.”
 
Simi Sabhaney, CEO, Dentsu India said, “A win is a good reason to feel happy. Two wins in a row, from the same business house, is definitely a good reason to be euphoric! We are delighted to have won the strategic and creative mandate for both Flying Machine and True Blue.”
 
Samrat Chengapa, EVP, Dentsu India added, “We’re absolutely delighted to have been given this opportunity to work on Arvind Brands. I believe it is a fantastic chance for us to produce some effective and great work on this journey together.”
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani...

The appointments follow the arrival of new chief executive Cindy Rose on 1 September.

10 hours ago

Meta rolls out festive tools for India’s ad market

With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.

11 hours ago

From ‘maybe’ to ‘must do’: Sun Pharma’s diabetes pitch

A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.

14 hours ago

Publicis CEO Arthur Sadoun shoots down suggestions ...

'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.