Flipkart has rolled out three films as part of the ‘Sell on Flipkart’ campaign which looks to reach out to the sellers. The communication invites sellers (and entrepreneurs) to register their business with the online portal. The ad films have been conceptualised by Lowe Lintas and Partners.
The film tells the story of a man from a small town who runs a saree shop. The shop was started by his grandfather with Rs 500 as start-up capital. The protagonist, being the eldest of three sons, had been initiated early on into minding the store by his father using sweets as a ‘bribe’.
His younger brother is now a banker while the youngest is a civil engineer. He has now taken over the running of the shop. His father feels guilty about choosing his ‘career’ even if he won’t put it into words, confesses the protagonist. One day while shopping on Flipkart, he decides to register and try selling his goods online. He speaks about the spike in business ever since he started selling through Flipkart.
A factory supervisor whose job was to identify and remove defective glass bottles from the factory process line is the protagonist of this film. One fine day a glass bottle catches his eye which he describes as though it had been made of rubber. Looking to experiment, he takes an old clock dial and fits it into the body of the bottle – the end result of which both him and his wife appreciate. This prompts him to bring home a lot more of these bottles and turn them into clocks until storage becomes a constraint. His wife suggests selling the items through Flipkart, something she had seen her friend do. Two months hence, we are witness to the protagonist quitting his job and only going back to collect defective bottles, thanks to the success of the online endeavor.
Two women with a love of Indian mythology create a business of manufacturing toys based on mythological characters. One of them had always been fascinated with mythological characters and ended up sketching images of how she had imagined them. Her colleague notices her talent and decides to do something with the sketches. Both women work on these ideas before and after office hours. They mention that they have successfully sold 182 orders in the first month.
All three films end with a message ‘Apne sapnon ko jee kar dekho’ (Try living your dreams), encouraging sellers to register.
Creative agency: Lowe Lintas and Partners
National creative director: Arun Iyer
Executive creative director: Rajesh Ramaswamy
Creative copy: Ujjwal Kabra, Indrasish Mukherjee, Adarsh Atal