Campaign India Team
Sep 22, 2020

Facebook checks into IPL fever, extends 'more together' campaign

Watch the film conceptualised by Taproot Dentsu here

Facebook has extended its ‘more together’ brand thought with a series of films being rolled out for this season's Indian Premier League and the festive season. 
 
The campaign will have four 30 second films. 
 
The first film is currently on air. It shows a girl posting on Facebook and stating that she wants to bring a stadium like atmosphere within homes during the tournament. This gets all her friends excited. All of them order team jerseys which sees a jersey manufacturer getting a big order.  
 
Avinash Pant, director-marketing, Facebook India, said, "Over the last few months we have witnessed really powerful stories of how people came together through our platforms to face and conquer challenges during these unprecedented times. Our last two phases of the 'more together' campaign were a testament to this collective power. As we head into the festive season that's set to be unique this year, we wanted to highlight how our collective actions can create beautiful outcomes. We hope people are inspired by these stories, and see a world made better when they come together."
 
Neeraj Kanitkar, senior creative director, Taproot Dentsu, added, “Our previous campaign told stories of people using Facebook to really look after each other. The upcoming cricket season presented us an opportunity to tell new stories - of the profound power of small but collective actions on Facebook which could lead to a deep and meaningful change in the lives of so many. We will keep rolling out such stories through the duration of the tournament, serving as an inspiration to people to keep sharing their ideas on the platform. And hopefully set in motion the wonderful consequences of people coming together.”
 
CREDITS:
Creative agency: Taproot Dentsu
Co-founder, Taproot Dentsu and creative chairperson, Dentsu Aegis Network India: Agnello Dias
Co-founder and chief creative officer: Santosh Padhi
Chief executive officer: Umesh Shrikhande
Executive creative director: Pallavi Chakravarti
General manager: Ayesha Ghosh
Head of strategic planning: Shashank Lanjekar
Senior creative director: Neeraj Kanitkar
Group head (Copy): Gauri Burma
Account supervisor: Fiona Maben
Account supervisor: Ana Iman
Account director: Hemant Joshi
Associate vice president: Radhika Sabherwal
Production house: Chalk and Cheese Films 
Director: Achowe
Executive producers: Neil Chowdhury and Zico Maitra
Producer: Aastha Singh
Associate producer: Harshit
DOP: Pankaj Kumar 
Editor: Manas Mittal
Stylist: Aasia Abbas
Music: Abhishek Arora 
Casting director: Sumit
Source:
Campaign India

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