Facebook checks into IPL fever, extends 'more together' campaign

Facebook has extended its ‘more together’ brand thought with a series of films being rolled out for this season's Indian Premier League and the festive season. 

 

The campaign will have four 30 second films. 

 

The first film is currently on air. It shows a girl posting on Facebook and stating that she wants to bring a stadium like atmosphere within homes during the tournament. This gets all her friends excited. All of them order team jerseys which sees a jersey manufacturer getting a big order.  

 

Avinash Pant, director-marketing, Facebook India, said, "Over the last few months we have witnessed really powerful stories of how people came together through our platforms to face and conquer challenges during these unprecedented times. Our last two phases of the 'more together' campaign were a testament to this collective power. As we head into the festive season that's set to be unique this year, we wanted to highlight how our collective actions can create beautiful outcomes. We hope people are inspired by these stories, and see a world made better when they come together."

 

Neeraj Kanitkar, senior creative director, Taproot Dentsu, added, “Our previous campaign told stories of people using Facebook to really look after each other. The upcoming cricket season presented us an opportunity to tell new stories - of the profound power of small but collective actions on Facebook which could lead to a deep and meaningful change in the lives of so many. We will keep rolling out such stories through the duration of the tournament, serving as an inspiration to people to keep sharing their ideas on the platform. And hopefully set in motion the wonderful consequences of people coming together.”

 

CREDITS:

Creative agency: Taproot Dentsu

Co-founder, Taproot Dentsu and creative chairperson, Dentsu Aegis Network India: Agnello Dias

Co-founder and chief creative officer: Santosh Padhi

Chief executive officer: Umesh Shrikhande

Executive creative director: Pallavi Chakravarti

General manager: Ayesha Ghosh

Head of strategic planning: Shashank Lanjekar

Senior creative director: Neeraj Kanitkar

Group head (Copy): Gauri Burma

Account supervisor: Fiona Maben

Account supervisor: Ana Iman

Account director: Hemant Joshi

Associate vice president: Radhika Sabherwal

Production house: Chalk and Cheese Films 

Director: Achowe

Executive producers: Neil Chowdhury and Zico Maitra

Producer: Aastha Singh

Associate producer: Harshit

DOP: Pankaj Kumar 

Editor: Manas Mittal

Stylist: Aasia Abbas

Music: Abhishek Arora 

Casting director: Sumit