Swiggy Dineout returns with GIRF 2025 and introduces Dinecash
Swiggy Dineout has launched the 2025 edition of the Great Indian Restaurant Festival (GIRF), offering up to 50% discounts at 20,000+ restaurants across 50+ cities from August 22 for two months. Themed ‘Discount Hai Disco’, the campaign features Uorfi Javed and highlights the joy of dining deals. Alongside, Swiggy has introduced DineCash, a cashback programme providing 10% back on every bill payment, which can be redeemed on future visits. This year’s festival aims to make dining out more rewarding while combining discounts with celebratory experiences.
Cartoon Network and POGO launch 18th school contact program
Cartoon Network and POGO have rolled out the 18th edition of their School Contact Program (SCP), one of India’s largest school-based outreach initiatives. The 2025 edition will engage over one million students across 1,400 schools in 17 cities, including Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Lucknow, and Kanpur. Centred on the themes of kindness and sustainability, the programme combines school activations with television and digital integrations, using iconic characters to create meaningful experiences while offering brand partners opportunities to connect with young audiences in a purpose-driven way.
Rado launches ‘The time is now’ festive campaign
Rado has unveiled its new festive campaign, The Time Is Now, celebrating the art of timeless gifting. Featuring brand ambassadors Hrithik Roshan and Katrina Kaif, the campaign highlights the importance of expressing gratitude and love through meaningful gestures in the present moment. Showcasing Rado’s signature high-tech ceramic craftsmanship, the brand positions its timepieces as more than gifts—symbols of permanence, heritage, and understated luxury designed to endure across generations.
coto releases brand film voiced by Mona Singh to promote fearless conversations
coto, India’s emotional wellness platform, has launched a new brand film narrated by actor Mona Singh, highlighting real-life struggles drawn from its millions of consultation minutes. Produced with Trigger Happy Entertainment Network, the film portrays stories of individuals coping with distance, expectations, and burnout, while underscoring the importance of judgment-free, always-on emotional support. Singh shares her personal connection to the project, emphasising that seeking help is a sign of strength, not weakness. Through this initiative, coto reinforces its mission to normalise emotional conversations and foster long-term transformation in the wellness space.
PUMA reimagines speedcat with Ibrahim Ali Khan and Tania Shroff
PUMA has relaunched its iconic Speedcat sneaker in India with a culture-first campaign featuring Ibrahim Ali Khan and Tania Shroff. The campaign highlights the versatility of the heritage silhouette, styling it across streetwear, nightlife, and fashion-forward settings. To mark the season, PUMA is introducing over 40 new Speedcat variants in suede, leather, motorsport-inspired designs, and metallic finishes, while retaining its signature low-slung build and driver’s heel. Positioned as a Gen Z style essential, the Speedcat continues its legacy of blending racing heritage with contemporary culture.
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