Ben Bold
Apr 17, 2014

Duracell rides mast on epic Transatlantic voyage

Sponsors youngest pair to row across the Atlantic; duo raise £ 3,00,000 for Breast Cancer Care with the world record

Braving big waves, big sharks, big boredom and raising a big £300,000 for Breast Cancer Care, 21-year-old Jamie Sparks and Luke Birch rowed 3,000 miles across the Atlantic, accompanied by the Duracell bunny tied to their mast.

Procter & Gamble-owned Duracell, which sponsored their challenge with the slogan "The power to go further", produced this short film titled '2 Boys in a Boat', condensing their 54-day voyage into 100 seconds (above).

Credits

Client: Menna Zaghloul, UK and Nordics brand manager, Duracell

Brand: Duracell

Agency: Grey London

Creatives: Andy Lockley, Nils Leonard, Andy Lockley, Sam Morton

(This article was first published on marketingmagazine.co.uk)

Source:
Campaign India