Campaign India Team
Jul 01, 2019

Dineout puts the fear of god into the restaurant bill

Watch the film conceptualised by Animal here

Dining out and restaurant tech solutions company, Dineout has launched an integrated digital video campaign #FearNoBill to promote its in-app payments feature.
Conceptualised by Animal the campaign aims to create awareness around the brand’s strong connect with the customers who are looking for great deals and offers on their bill. Sayantan Choudhury, senior partner, Animal said, "The #FearNoBill concept is a call-to-arms existing and potential customers about Dineout's greatest promise: every time you go out to eat, we take care of the bill. So we thought of this character of 'bill' - a devilish, slightly psychotic person who is ranting at what Dineout has done to him."
A multi-platform campaign will be rolled across digital YouTube, Facebook and Twitter as well as Dineout owned social media channels.
The launch campaign follows brand’s mission statement towards ease in paying bills. The campaign revolves around the metaphor – ‘Bill’ which is brought to life. The film showcases how the glorious and powerful days of bill are over. These cashbacks has now become a source of pain for the Bill, as diners are no longer afraid of him digging a hole in their pockets.
Ankit Mehrotra, co-founder and CEO, Dineout said, “The campaign is built on sharp consumer insights and their relationship with the product. We are confident that our audience will love this advertisement and we will see a tremendous organic boost by this campaign.”
Campaign India

Related Articles

Just Published

17 hours ago

BC Web Wise and MediaDonuts partner to offer ...

MediaDonuts is headquartered in Singapore with offices in 10 countries around the world including India

20 hours ago

For Unilever, pandemic provides new purpose for ...

Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion

21 hours ago

Grey area: Sudhir Nair, founder and CEO, 21N78E ...

Ex-Grey ad folk reminisce about their time at the agency with Grey Group set to fold into AKQA

21 hours ago

Instagram adds updates to branded content capabilities

To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'