Dining out and restaurant tech solutions company, Dineout has launched an integrated digital video campaign #FearNoBill to promote its in-app payments feature.
Conceptualised by Animal the campaign aims to create awareness around the brand’s strong connect with the customers who are looking for great deals and offers on their bill. Sayantan Choudhury, senior partner, Animal said, "The #FearNoBill concept is a call-to-arms existing and potential customers about Dineout's greatest promise: every time you go out to eat, we take care of the bill. So we thought of this character of 'bill' - a devilish, slightly psychotic person who is ranting at what Dineout has done to him."
A multi-platform campaign will be rolled across digital YouTube, Facebook and Twitter as well as Dineout owned social media channels.
The launch campaign follows brand’s mission statement towards ease in paying bills. The campaign revolves around the metaphor – ‘Bill’ which is brought to life. The film showcases how the glorious and powerful days of bill are over. These cashbacks has now become a source of pain for the Bill, as diners are no longer afraid of him digging a hole in their pockets.
Ankit Mehrotra, co-founder and CEO, Dineout said, “The campaign is built on sharp consumer insights and their relationship with the product. We are confident that our audience will love this advertisement and we will see a tremendous organic boost by this campaign.”