Karan Shah
Sep 16, 2024

The role of personalised marketing in a changing restaurant landscape

As marketing budgets in the restaurant industry have increased—from roughly around 8% to as much as 20% of overall spending—Emerald Dreams' partner notes that the focus has shifted from creativity alone to relevance.

By using insights from customer data, restaurants can create targeted promotions based on trending topics, seasonal shifts, or local events. Image source: Pixabay

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