Karan Shah
Sep 16, 2024

The role of personalised marketing in a changing restaurant landscape

As marketing budgets in the restaurant industry have increased—from roughly around 8% to as much as 20% of overall spending—Emerald Dreams' partner notes that the focus has shifted from creativity alone to relevance.

By using insights from customer data, restaurants can create targeted promotions based on trending topics, seasonal shifts, or local events. Image source: Pixabay

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

9 hours ago

Why all of a sudden all brands are apologizing?

Every now and then, a marketing trend emerges that rapidly influences brands and compels them to join the bandwagon.

9 hours ago

Dish TV Group partners with Amazon Prime to offer ...

Direct-to-Home (DTH) satellite television provider Dish TV Group has entered into a partnership with Amazon Prime to offer Prime Lite benefits to eligible customers across its entire ecosystem.

16 hours ago

Questions mount over AI’s emotional limits

OpenAI’s failings have called for more regulation and safeguards from tech companies and governments alike.

16 hours ago

ChatGPT traffic is small, but high-intent: AdLift

New research shows that these users are spending approximately 36% more time on sites compared to those referred by Google.