Karan Shah
Sep 16, 2024

The role of personalised marketing in a changing restaurant landscape

As marketing budgets in the restaurant industry have increased—from roughly around 8% to as much as 20% of overall spending—Emerald Dreams' partner notes that the focus has shifted from creativity alone to relevance.

By using insights from customer data, restaurants can create targeted promotions based on trending topics, seasonal shifts, or local events. Image source: Pixabay

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

30 minutes ago

While rivals look outward, WPP is consumed by its ...

WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.

32 minutes ago

Sony to produce Labubu movie, report says

Labubu, the hypebeast of the toy world, is coming for Hollywood.

34 minutes ago

Pakistan English daily Dawn accidentally prints ...

The internet had a field day.

45 minutes ago

Havas CEO says it is ‘not in discussions with WPP’

Yannick Bolloré has called his French holdco “one of the most acquisitive groups in the industry,” but downplayed speculation about a deal with struggling WPP.