Bindu Nair Maitra
Apr 26, 2011

Contract's 25 years in India

Ravi Deshpande talks to Campaign India about the secret behind the agency's long-lasting relationships, the work he's proudest of, and of course, how to overcome the 'second agency' tag

wide player in 16:9 format. Used on article page for Campaign.

Contract Advertising completed 25 years in April this year. Bindu Nair Maitra caught up with Ravi Deshpande, chairman and chief creative officer of the agency, who has been with the agency for the most part of its existence. 

WATCH Deshpande reveal the one phrase he would use to describe Contract Advertising and the kind of work it does

WATCH Deshpande explain how Contract overcame its 'second agency' tag, the benefits of having an opinion to sustain relationships with clients, and the work he's proudest of

 

WATCH Deshpande talk about how the agency has been made future-ready on the digital front, how to juggle new media and traditional media, and where he'd like Contract to be five years from now 

 

Related Articles

Just Published

22 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

1 day ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

1 day ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

1 day ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.