Campaign India Team
May 07, 2015

Click your feet sans shoes and share, to gift a pair

The initiative concludes on 21 May

The 'One Day without shoes' campaign, running from 5 to 21 May, requires participants to go barefeet for a day and post a barefoot picture on Instagram. For every such picture posted, the company will provide, via a 'Giving Partner', a new pair of locally manufactured shoes to poverty-stricken children across 70 developing countries.
 
NGO The Magic Bus is the brand's 'Giving Partner' in India.
 
The initiative was launched to raise awareness about podoconiosis, swelling of foot and leg due to irritant soil found in certain countries.
 
Where 'One for One' required a purchase to be made, the 'One Day Without Shoes' campaign poses no such prerequisite. The initiative is the brand's effort to encourage children to go to school and to generate employment.  
 
The initiative allows one photo per person and a total cap of 1 million pairs of shoes. 
 
View further details here
Source:
Campaign India

Related Articles

Just Published

25 minutes ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

1 hour ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

7 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.