Campaign India Team
Jun 17, 2014

Cannes Lions 2014: Video: Here’s McCann Melbourne’s Grand Prix winning campaign

Here’s a case-study video from McCann Melbourne on its ‘Guilt trips’ campaign for V/Line trains, which won the Creative Effectiveness Grand Prix last night.

Related Articles

Just Published

1 hour ago

Goafest 2024 unveils 'age of adaptability' theme ...

A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.

1 hour ago

Google delays cookie deprecation again: APAC adtech ...

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.

2 hours ago

The CMOs MO: Niva Bupa's Nimish Agrawal on why ...

The executive vice president and chief marketing officer at Niva Bupa discusses the obstacles involved in increasing market penetration and creating a unique brand identity, while addressing issues of trust, accessibility, and relevance for consumers in the health insurance sector.

23 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.