Featuring Senthil Kumar, Mandeep Malhotra, Thomas Fellger and Tom Butta
What were the learnings from day two of the Cannes Lions International Festival of Creativity 2013?
We asked Senthil Kumar, national creative director, JWT India, Tom Butta, CMO, Appnexus, Mandeep Malhotra, president and head, Mudra Max and Thomas Fellger, CEO, Iconmobile.
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Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
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The era of the accountable, standardised ecosystem is beginning.
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From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
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What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.
