The Cannes Lions International Festival of Creativity begins on 21 June and is the world's largest annual gathering advertising and marketing professionals.
The week-long event attracted 11,000 official delagates and more than 38,000 award entries last year, with many more visitors attending the fringe events that take place.
With so much to see and do, our helpful guide lays out the essential tips for surviving the event.
Catch all the latest video from Cannes at www.campaignlive.co.uk/youtube
With thanks to www.campaignlive.com
(This article was first published on campaignlive.co.uk)
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Rao is currently CEO of dentsuMB Group India