The 2nd Campaign India Digital Media Awards, presented by BBC.com, took place on May 4, 2011 at Hard Rock Cafe in Mumbai.
WATCH highlights from the evening
Watch glimpses from the evening and what the heads of some of the winning agencies had to say
The 2nd Campaign India Digital Media Awards, presented by BBC.com, took place on May 4, 2011 at Hard Rock Cafe in Mumbai.
WATCH highlights from the evening
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.