Byju's, an official partner of the ongoing FIFA World Cup 2022 in Qatar, has rolled out a film through which it joins Indian football fans in hoping that the country makes it to the global stage in football.
Conceptualised by the in-house team at Byju's, the film showcases how fans across the nation will celebrate the appearance at the tournament, the first goal scored, as well as its first win.
Vineet Singh, vice president - brand and creative strategy, Byju's, said, “What sportspersons learn on the field are vital lessons that guide the entirety of their journey in life. At Byju's, we are champions of all forms of learning both inside and outside the traditional academic system. Through this film, we pay homage to the millions of football fans in India and tip our hats to their determination, strength and spirit to learn. We are certain this passion will someday translate to India sharing in the international football spotlight.”
This follows Byju's partnering with Lionel Messi as a brand ambassador for its social impact arm 'Education for All'.
CREDITS:
Conceptualised by: Byju’s brand team
Vice president brand and creative strategy: Vineet Singh
Writer and director: Vishal Sagar
Creative supervisor: Ajinkya Ketkar
Art directors: Jaipal Singh, Bhawna Chandra
Project manager: Anil Kumar, Sunakshi Sood
Digital and social team: Adityan Kayalakal, Nidhi Daiya, Bhakti Jaiswal, Ron Bhuyan, Nishita Shah
Production house: Dora Digs films
Executive producer: Akshay Shah
Producer: Muskan Singhal
Assistant director: Vinayanak Dubey
Director’s assistant: Payal Nagpal
DoP: Shubham Sharma
Music director: Sneha Khanwalkar
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