Byju's joins the Indian football fan with a 'someday' hope

Byju's, an official partner of the ongoing FIFA World Cup 2022 in Qatar, has rolled out a film through which it joins Indian football fans in hoping that the country makes it to the global stage in football.

 

Conceptualised by the in-house team at Byju's, the film showcases how fans across the nation will celebrate the appearance at the tournament, the first goal scored, as well as its first win. 

 

Vineet Singh, vice president - brand and creative strategy, Byju's, said, “What sportspersons learn on the field are vital lessons that guide the entirety of their journey in life. At Byju's, we are champions of all forms of learning both inside and outside the traditional academic system. Through this film, we pay homage to the millions of football fans in India and tip our hats to their determination, strength and spirit to learn. We are certain this passion will someday translate to India sharing in the international football spotlight.”

 

This follows Byju's partnering with Lionel Messi as a brand ambassador for its social impact arm 'Education for All'.

 

CREDITS:

 

Conceptualised by: Byju’s brand team

Vice president brand and creative strategy: Vineet Singh

Writer and director: Vishal Sagar

Creative supervisor: Ajinkya Ketkar

Art directors: Jaipal Singh, Bhawna Chandra

Project manager: Anil Kumar, Sunakshi Sood

Digital and social team: Adityan Kayalakal, Nidhi Daiya, Bhakti Jaiswal, Ron Bhuyan, Nishita Shah

Production house: Dora Digs films

Executive producer: Akshay Shah

Producer: Muskan Singhal

Assistant director: Vinayanak Dubey

Director’s assistant: Payal Nagpal

DoP: Shubham Sharma

Music director: Sneha Khanwalkar