Lead pays an ode to parents and their sacrifices

Lead has rolled out a digital-led campaign through which it aims to acknowledge the sacrifices parents make for their children.  

 

Titled #SaluteToParents, the campaign has been conceptualised by TBWA\ India. It consists of a film which consists of different instances where parents have put the needs of their children ahead of their needs, which in turn helps the latter succeed in life.

 

Anupam Gurani, chief marketing officer, Lead, said, “A parent does whatever it takes for their child’s growth and seeks nothing in return except for their children to be happy and successful. Lead’s #SaluteToParents campaign is an ode to parents who make myriad sacrifices each day to ensure the very best for their children.  A parent’s journey is a marathon, not a sprint; and Lead salutes the contribution of parents towards shaping a future generation of confident and successful individuals.”

 

Parixit Bhattacharya, managing partner, TBWA\India, said, "There is an old saying, ‘Parents are the bones on which children cut their teeth.’ Such is the incomparable sacrifice parents make to bring up their children. With this film, LEAD sends out a hug to all the parents in the country who silently make sacrifices every day to make their children wake up to a better future."