Balaji Wafers bursts the bubble of its competition

Balaji Wafers has rolled out its latest brand campaign starring Ayushmann Khurrana. The ad campaign revolves around the core idea that Balaji Wafers not only has more quantity, but also a variety of flavours.

The campaign humorously shows how ‘zyaada hawa’ (more air) in other wafer packs can land someone in big trouble. The ad campaign has a series of three films that has been conceptualised and executed by Publicis Beehive. 

 

Shyam Virani, director, Balaji Wafers said, “Publicis Beehive has come up with yet another brilliant idea and execution, to take Balaji Wafers’ promise of quality and quantity to the next level. Their recommendations have always been spot on and completely in sync with our growth plans. We are also very excited about the association with Ayushmann Khurana and admire his ability to connect with the masses that helps us achieve our brand promise of being a favourite snack of the country.”

 

Watch the airport commercial here:

 

 

Shyamashree D’Mello, ECD and head of creative services, Publicis Beehive said, “When we had conceptualised the core proposition of ‘Kam Hawa’, we knew that we had a winner in our hands. After a successful campaign last year, this year we have pushed the envelope with our take on how ‘Zyada Hawa’ can land someone in serious trouble. Each story has a distinct sense of humour and along with Ayushmann’s appeal, has all the makings of becoming part of a really memorable campaign.”

 

Watch the third film in the campaign here:

 

 

The brand would be leveraging traditional and digital mediums in a big way to promote its ad campaign. It would explore the mediums of television, print, outdoor, digital and social media for promotional activities.