Advertising Marketing In-Depth
Campaign India Team
Aug 26, 2024

Prescription for success: How marketing is revolutionising India's healthcare industry

Innovative marketing is driving change in the INR 5.4 lakh crore pharmaceutical industry, which spends INR 2,000 crore annually on marketing research for patient care.

Healthcare marketing focuses on understanding relationships between professionals, patients, and the community, not just selling products. Image source: Pixabay

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