communications
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Kaizzen goes global in a bid to redefine real-time communications worldwide
The integrated communications agency’s move to establish a global presence comes after its first international footprint in Dubai last year.
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Why audio is the new video for advertisers
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
Prescription for success: How marketing is revolutionising India's healthcare industry
Innovative marketing is driving change in the INR 5.4 lakh crore pharmaceutical industry, which spends INR 2,000 crore annually on marketing research for patient care.
Ace your product launch by crafting killer PR plans
Scenic Communications' founder explains how companies can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control.
Matrimonial planning gets a glow-up with Hilton’s revamped ‘Wedding Diaries’ campaign
Hilton’s ‘Wedding Ambassador’ says hello to seamless nuptials, ensuring stress-free planning with curated digital offerings that dazzle and delight.
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Antara Senior Living appoints Bang in the Middle as creative partner
After winning the multi-agency pitch, BITM will work on amplifying the brand's expansion plans across India.
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