communications
Creators aren't the destination; they're often a launching point: Edelman’s Tristan Roy
As AI scales, Edelman’s president of Integrated Solutions and Delivery believes that the real battle is protecting trust and originality. In 2026, integration is inevitable, but integrity is not optional.
Gut only tells half the story
Brands rely on advertising research for their PR strategy. But these insights are designed for creative messaging, not behavioural or cultural context.
2026 Outlook: The rise of intentional influence
Havas Red predicts that by 2026, news and influence will be crafted by podcasters, Substack writers and niche creators, not just legacy media.
Can Ellerton & Co’s cross-border PR corridor redefine Asia’s communications playbook?
As the agency plants its flag in India, its founder and India head share the strategy behind its ‘Greater Southeast Asia’ ambition
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Value 360 Communications secures NSE in-principle approval for SME IPO
The in-principle approval from NSE Emerge for its proposed SME IPO is subject to regulatory compliance.
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Publicis Groupe South Asia appoints Supraja Srinivasan to lead communications
Srinivasan joins Publicis after seven years at BookMyShow.
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