communications
Why data is leading disruption in the communications industry
Roshan Mohan of Pepper Communications Group asserts that the days of PR professionals adopting a one-size-fits-all approach in hopes of resonating with the masses are over. Today, survival in the industry hinges on leveraging data.
Culture, connection and communication: Thriving amongst India’s PR Clutter
As the push to stand out becomes even more critical in a concentrated public relations landscape, Mint+Milk PR's Komal Rukhana gives brands four helpful tips on how to navigate and shine amongst the clutter.
Ministry of Road Transport & Highways calls for 360-degree creative pitch
The chosen agencies will provide assistance on brand identity of NHIDCL, designing, production, PR and social media management.
How AI, technology, and digitisation are collectively transforming the landscape of PR
The future of PR lies in the fusion of technological expertise and creative human insight, as professionals in communications navigate the growing impact of AI and beyond, opines Karan Bhandari of Weber Shandwick.
Wall Street Journal names new Asia editor
Deborah Ball replaces Andrew Dowell, who moves to run the Middle East bureau after over seven years in Asia.
IBM lays off comms and marketing staff
A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts
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