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Sano told Campaign Asia-Pacific he is prioritising Dentsu’s role as a growth partner by focusing on tech and capabilities. Incumbent president and global CEO Hiroshi Igarashi is set to step down from his role next month.

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Publicis hires former WPP Studio X global chief operating officer Sean Palmer

Palmer relocates to London after 20 years at rival WPP.

Creative gardening with industry vet Bobby Pawar

A candid conversation with one of India’s most awarded creatives.

Love reimagined: Valentine’s Day moves beyond roses and romance

This year’s campaigns show a shift from couple-centric romance to culturally coded storytelling shaped by Gen Z vocabulary.

In the age of self-love, is Valentine’s Day losing its relevance?

Once considered overly commercial, Valentine’s Day seems to be regaining relevance.

Perfetti reworks cultural memory, without rewriting it

From reframing ‘Zubaan Pe Rakhe Lagaam’ to ‘Dimaag Pe Rakhe Lagaam’ and launching the India Overthinking Report, the brand stress-tests legacy through cultural insight.

BBH launches first new visual identity in 44 years

Three typefaces honour founders.

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LATEST WORK

Phools, nostalgia and Instamart’s viral Valentine play

While the Bollywood flower symbolism has potential for online virality, the film raises questions...

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THE WORK

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