communications
When falsehoods go viral, facts must work harder
Deepfakes and AI scams test communicators’ ability to safeguard trust. Pre-bunking and literacy now matter as much as storytelling.
AI can write the script — but can’t read the room
As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by nuance and noise.
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Havas Creative Network taps Tina Garg to bolster South ops
It appoints Pink Lemonade’s founder to lead its Bengaluru hub amid digital pivots and regional expansion.
WPP global comms boss Chris Wade steps down
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
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From messaging to movement: Why policy advocacy is the future of brand communications
To be successful, policy advocacy must be a part of a broad brand narrative, working in collaboration with PR, content, design, and stakeholder teams, argue Jajabor Brand Consultancy's executives.
MediaDonuts gets rebranded as Aleph across APAC
Consolidates its APAC operations under a single brand; expands its digital solutions business into nine emerging markets.
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