Asian Paints has rolled out the launch film for its luxury paint offering Royale Glitz.
Conceptualised by Contract India, the film features brand ambassador Deepika Padukone and is set to a modern rendition of the song 'Baar Baar Dekho' playing in the background. It shows how Padukone's photo shoot is overshadowed by the paint in a humorous way.
Amit Syngle, MD and CEO, Asian Paints, said, “Consumers today are looking for that X factor in their home interiors. Something that will create a memorable and definitive impact while enhancing the beauty and glamour quotient of your home. This is what we bring to our customers with the new Asian Paints Royale Glitz interior luxury paint and endeavour to convey the same through our quirky and stylish TVC. We are happy to be working with Deepika once again on this TVC; the concept and treatment of which is quite different from the ones she has done previously with Asian Paints.”