Campaign India Team
Aug 22, 2023

Deepika Padukone destroys villains, while Asian Paints Royale Glitz protects the walls

Watch the film here

Asian Paints has rolled out a film featuring Deepika Padukone and Karan Johar for its Royal Glitz range.
In the film Padukone is on a set taking on the villains who attack her from all angles. As she dodges them, the villains end up hitting the walls, but there's no visible damage to them. As the scene comes to an end, Johar, who is the director of the film appears and shows his appreciation. Padukone believes the praise is for her, but Johar is showing his appreciation to the walls for taking all the hits, but not showing any damage.
Amit Syngle, MD and CEO, Asian Paints, said, "The new commercial for Royale Glitz featuring Deepika Padukone and Karan Johar exudes the essence of an exhilarating action-movie trailer, seamlessly integrating compelling product propositions. Our Royale Glitz range showcases a captivating sheen, coupled with durability and resilience. In today's market, consumers seek ultra-luxurious finishes for their homes, and the inclusion of crack-free performance takes this offering to an entirely new level.” 
Asian Paints has partnered with fashion designer Sabyasachi, who has created 35 exclusive colours for this range.
Campaign India

Related Articles

Just Published

2 days ago

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

2 days ago

DDB Mudra bags Birla Opus' creative mandate

Account won following a following a multi-agency pitch

2 days ago

Hakuhodo launches Trigger Happy Studios

The global advertising and public relations agency aims to elevate the Indian entertainment domain through its latest venture