Nua has announced the appointment of Deepika Padukone as brand ambassador. The actor will be the face of the brand for its range of menstrual wellness products which include sanitary pads, cramp comfort, intimate wash and panty liners.
Ravi Ramachandran, CEO and founder, said, "We are extremely pleased to partner with Deepika Padukone - a powerful woman whose vision for the women of our country is in perfect alignment with our brand’s objective. Her fearless endeavours in breaking norms and her optimism is what we think makes her a perfect choice for the brand Nua. As we continue to build science-backed products and offer Indian women easier access to menstrual products, we are determined to foster an environment for better and healthier living for them in the years to come."
He added, "We are striving to normalise menstruation in India and encourage women to freely talk about their health issues so that we can help them with our solutions. Getting Deepika onto the bandwagon is a step forward for us as we are certain that she is a great source of inspiration for women of all ages today. Menstruation is a natural yet a psychological process. Hence, as a leading Femtech brand, it is our responsibility to introduce our consumers to products that are a result of a knowledgeable process, and also spread awareness by piloting impactful conversations. Our purpose lies in changing the perspective and practices with respect to menstrual wellness. From menarche to basic hygiene during menstruation, this journey must involve innovative and science backed products as every woman deserves warmth, comfort and safety.”