Campaign India Team
Sep 12, 2013

Asian Paints colours a loving welcome for the bride

Watch the ad film created by Ogilvy & Mather here

Ogilvy & Mather Mumbai has released a new film for Asian Paints, continuing with the campaign theme of ‘Har ghar Kuch Kehta Hai’.

The film opens with a jeep driving into a bungalow in an army colony. A newly married captain and his wife get out of their Gypsy. The woman looks around the house. She admires the place, and then pulls his leg saying that it is evident that it’s an army man’s place, as everything is in its place – perfect, like his moustache. Pointing to the perfectly arranged cushions, she says they seem to be aligned as if in a march past. Entering the bedroom, she is silenced by the elaborate decor, quite unlike the living room she had commented on. She says, “Yeh to mere ghar jaisa hai” (This is like my house). Her husband responds, “Taaki tumhe yeh na lage ki tum apna ghar chod ke ayi ho” (So that you don’t feel like you have left your home). She’s overwhelmed by her husband’s gesture, making her feel at home. She softly thanks him. The film ends with the voice over “Kitne pyaar se aapno ke liye koi ghar sajata hai. Asian Paints - Har ghar kuch kehta hai (How lovingly one decorates a home for their loved ones. Asian Paints – Every home tells a story).”

Amit Syngle, president - decorative business unit, Asian Paints, said, "Asian Paints understands the emotions of people with a home and we decided to further strengthen the relationship with the brand by telling another endearing story around home and decor. The best way to bring this alive was through our long standing property of ‘Har ghar kucch kehta hai'."

On the film, Abhijit Avasthi, national creative director, Ogilvy India, said, “After a series of humorous films the past few years on the service proposition, we decided to do another emotional story in the Har ghar series. The film beautifully brings out how decor and paints can be used to express our feelings and make people around us happy.”

Credits
Creative: Abhijit Avasthi, Mahesh Gharat, Pradyumna Chauhan, Shanawaz Quadeer
Account management:  B. Ramanathan, Tulsi Choksi
Account planning: Madhukar Sabnavis, Kawal Shoor, Prem Narayan

Source:
Campaign India

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